METRIC

Commercial trigger coverage shows whether AI captures buying intent for your brand.

GEOHub helps teams understand whether they show up when AI answers budget, comparison, replacement, and buying prompts.

Problem

A brand can perform well on general awareness prompts and still miss the moments that matter most for conversion.

Metric definition

Commercial trigger coverage measures whether your brand appears in high-intent AI prompts linked to selection, pricing, replacement, or purchase decisions.

How GEOHub measures it

GEOHub isolates high-intent prompt groups and shows whether your brand is absent, present, recommended, or displaced during those moments.

Sample interpretation

If commercial trigger coverage is low while general mention volume is healthy, your brand may still be losing the most valuable AI-driven demand moments.

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FAQ

FAQ

What is a commercial trigger in AI answers?

It is a prompt pattern that signals a buying, comparison, replacement, or shortlist decision.

Why should brands measure commercial trigger coverage?

Because visibility on generic prompts does not guarantee visibility when users are close to choosing.

How is this different from awareness?

Awareness measures whether the model knows the brand. Commercial trigger coverage measures whether the brand appears at decision-making moments.